CEO, EMEA at GroupM
Listed by Fortune and The Economist magazines as one of the ten most powerful women CEOs in Turkey, Demet is CEO of GroupM EMEA where she leads 16,000 people passionate about making advertising work better in the world. A member of GroupM’s Global Leadership Team and a key player in the company’s role as a market leader in the EMEA region, she is partnering with agency and GroupM leadership throughout the region to utilize GroupM’s scale to deliver more powerful and innovative solutions for clients across cultures. In 2013, Demet added the title of WPP Country Manager – a role she maintains while dually serving as EMEA CEO – where she oversees the success of all WPP business in Turkey, where GroupM currently has a 49% market share. Prior to serving as GroupM CEO in Turkey, Demet joined WPP in 2000 to launch Mindshare in the region as CEO of Mindshare Turkey, building it in just six years into the country’s largest agency. During her tenure, Mindshare won numerous awards and remains Turkey’s largest, most awarded agency. Before joining WPP, Demet worked at Zenith Media and Saatchi & Saatchi. Demet, who is extremely passionate about sustainability, gender equality and diversity & inclusion, was recognized for her contributions in 2019 as one of only two Turkish women named to the list of Global HERoes Top 100. She is also VP at the United Nation Global Compact, leading the diversity and inclusion chapter. Additionally, she has been recognized by Ad Age “Women to Watch” in the global leader category. Demet will split her time between Istanbul, where her family and dog live, and London.