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Kirk McDonald

CEO, North America at GroupM

McDonald responsible for strategy and operations in the world’s largest region across GroupM’s brands, including Mindshare, MediaCom, Wavemaker, Essence, m/Six and Xaxis. GroupM NA manages $17.6 billion in media investment billings across the U.S. and Canada, with a 22% market share and approximately 6,500 colleagues (COMvergence, 2019). He is a champion of GroupM’s strategy to work with agency and GroupM leadership in the region, using its scale to provide more powerful and effective solutions for clients through the development of technology-enabled services. McDonald joined GroupM from WarnerMedia’s Xandr where he most recently served as Chief Business Officer in charge of the go to market functions including sales, communications, product marketing and marketing strategy/execution after holding the role of Chief Marketing Officer for nearly two years. Ebony Magazine named McDonald to its Power 100 list in 2018 and, in 2015, he was listed on Adweek’s list of “50 List of Vital Leaders in Tech, Media and Marketing.” Before AT&T, Kirk was President of PubMatic, the marketing automation software company, and also held roles with Time Inc., Fortune|Money Group and CNET Networks, among others. McDonald brings a wealth of industry experience to the role, with over 25 years working with the world’s leading brands, media companies and technology providers. He is particularly passionate about helping GroupM lead the way in driving real change across the industry to make advertising less interruptive and a valued part of the media experience. He also serves on several other professional and not-for-profit boards including the Ad Council, Advertising Week Advisory Council, and is the co-chair of MOUSE/CI. Based in New York, Kirk and his family reside in North Stamford, C.T.

Roles

  • CEO, North America

    September 15, 2020 - present

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