CEO, Mainland China, Hong Kong & Taiwan at GroupM
A career-long key player in the contributions to advocate for resource sharing, service standardization, brand safety and corporate responsibility efforts within the industry, Patrick Xu is the CEO of GroupM Mainland China, Hong Kong, Taiwan. A member of GroupM’s Global Leadership Team and a key player in the company’s role as a market leader in the entire country of China, he is partnering with agency and GroupM leadership throughout the APAC region, with Asia Pacific CEO (excluding Mainland China, Hong Kong, Taiwan) Ashutosh Srivastava, to utilize GroupM’s scale to deliver more powerful and innovative solutions for clients across cultures. With $16 billion in media investment billings across 16 countries and 12,000 people, GroupM owns a 43% market share in the group’s second largest market. Patrick joined GroupM in 2014 as China CEO, leading the group to double-digit growth annually since 2015 amidst a volatile market environment.
CEO, Mainland China, Hong Kong & Taiwan