E-commerce site Grove Collaborative has announced Lilian Tomovich is its new Chief Marketing Officer. Ms. Tomovich starts in the new role immediately, and oversees the company’s brand strategy, creative, growth marketing, communications and consumer insights teams.
“Lili is an exceptional leader and admired marketer with a track record of building brands, and we are thrilled to welcome her to the Grove team,” said Grove Collaborative Co-Founder and CEO Stuart Landesberg. “As we continue to rapidly scale Grove and help millions of families create healthier, more sustainable homes, Lili is the perfect leader to continue to drive the positive momentum we have in our business.”
Ms. Tomovich has carved a specialty in transformational marketing, and has experience building high profile global brands in Canada, the U.S. and Asia. She comes to Grove Collaborative from MGM Resorts International, where she served as Chief Experience & Marketing Officer.
“From my initial conversation with Stu and the team, I was inspired by the vision and the portfolio of products that prioritized the highest standards across ingredients, sustainability and social welfare,” said Ms. Tomovich. “The ability to help build a business and a brand that is shaping the future of consumer products for the better is a once in a lifetime opportunity. I am excited to work with my new colleagues as we shape the future of sustainable consumer products.”