Travis Steffen

Travis Steffen, bestselling author of Viral Hero, is a serial entrepreneur with 7 successful exits (and a few crash-and-burn failures) to his name. Travis serves as CEO of GrowFlow (getgrowflow.com), a cloud-based software suite for cannabis businesses. With customers ranging from growers, producer/processors, and retailers, GrowFlow is the market leading cannabis software solution in several states.

As a growth engineer, he specializes in building products that grow themselves. After over a decade of growing both startups and more established brands, Travis began to adopt a different way of building products by building the viral loops first, then finding product details that fit inside those structures. After seeing this strategy work, he set a goal to gain a deeper understanding of viral marketing mechanics so he could create a resource to teach founders and growth engineers how to use creative product architecture to grow their companies – rather than burning giant piles of cash. The result is Viral Hero.

Travis is also the founder of FlashCourse (flashcourse.co), which has been described as "Duolingo for personal finance". FlashCourse's mission is to offer fun, fast, free financial education worldwide, and is striving to become the way the world learns about money and investing.

Travis is a life-long athlete with a Masters in exercise physiology from the University of Northern Iowa. Outside of his professional life, Travis is an NPC physique athlete and an ultra marathoner. He enjoys poker, space, fantasy football, film, and a good rack of ribs.