Irasema Lazcano

Irasema Lazcano is a seasoned marketing and communication professional with extensive experience in account management and business unit leadership across Latin America. Currently serving as Director de cuentas at GrupoMap since September 2025, Irasema leads strategic initiatives and operational growth for marketing projects, ensuring alignment between client needs and internal teams. Previously, as Business Unit Manager at Marco MKT, Irasema managed a business unit with responsibilities over P&L and regional expansion in six countries, developing key partnerships with global brands and leading multicultural teams. Irasema's background includes roles such as Account Manager in various capacities, with a focus on managing strategic accounts, executing trade marketing strategies, and driving demand generation campaigns in the technology sector. Academic training includes a Bachelor's degree in Advertising and Marketing from Centro de Estudios en Ciencias de la Comunicación.