Ruta Lynikaite

Ruta Lynikaite is an accomplished marketing professional with extensive experience in the telecommunications and digital policy sectors. Currently serving as Marketing Director for Europe at GSMA since September 2017, Ruta has successfully led marketing communications and partnership management across the region, collaborating with various teams to execute targeted marketing campaigns. Prior to this role, Ruta worked as Communications & Outreach Manager at the European Internet Forum, focusing on marcom strategies, and gained additional experience in external communications with the European Commission and public relations at Euro RSCG PR. Ruta's career began in customer service and sales at Swedbank. Educational qualifications include a Bachelor's degree in Marketing Management from Kaunas University of Technology and a Master's degree in Marketing and International Business from Vytauto Didžiojo universitetas, supplemented by Erasmus studies in Finland.