Guidefitter, an industry network for professional outdoor guides and outfitters and a leading influencer marketing platform for hunting, fishing and related outdoor brands, announced that Ian Jackson has joined the company as Vice President of Marketing. He will work from Guidefitter's offices in Bozeman, Montana.
Jackson will be responsible for composing the overall marketing vision and bringing together each aspect of the consumer experience.
Prior to joining Guidefitter, Jackson worked at PopSockets, where he led the company’s e-commerce and digital marketing efforts.
In a press release, Guidefitter CEO Bryan Koontz said, "Ian is exactly what we've been looking for. A marketing leader that understands the technical nuances of digital and performance marketing, yet sees the value in building a brand. He has the experience we need to drive the company toward this next phase of growth."
Jackson said, "Guidefitter has an incredibly passionate consumer base and an immeasurable amount of potential. They've seen a huge amount of growth over the past few years and I can't wait to dig in. It's going to be an exciting journey."