Syed Abbas

Syed Abbas is currently a Product Manager at The Halo App. Prior to this, they worked as a Digital Consultant at LTI from January 2014 to December 2018. During their time at LTI, they led the complete Automation exercise for the commercialization process of a CPG Major that included assessment of automation opportunities and mapping of the automation levers. Syed also assessed the Marketing operations of a Retail major based out of US to identify gaps in processes such as Campaign Operations, Lead Management, Promotional Activities etc.; key metrics were identified for performance measurement and To-Be processes were designed to cater to the process inefficiencies in the As-Is process. In addition, they led the data discovery and Insight generation in devising the GTM strategy for a leading beverage retailer.

Syed Abbas has a Master of Business Administration (MBA) from SPJIMR SP Jain Institute of Management & Research and an Advanced Course in Business Analytics from Michigan State University - Eli Broad College of Business. Syed also has a Bachelor of Technology (B.Tech.) in Electrical and Electronics Engineering from Aligarh Muslim University. In addition, they are certified from Amplitude as an Amplitude Certified Strategy and Insights Expert and from the Massachusetts Institute of Technology as an ITIL V3.

They are on a team with Daisy - CFO, Head of Niecee, Alycia Doxon - COO, and Ariana Williams - Co-founder, Head of Brand & Philanthropy. Syed Abbas reports to Taylor Simpson, Co-founder & CEO.