Saptarshi Sarkar

Saptarshi Sarkar is an accomplished professional with extensive experience in digital marketing, brand management, and technology transformation. Currently serving as Associate Director at Cognizant since February 2021, Saptarshi leads the Brand/Martech digital modernization initiatives, oversees the implementation of SaaS-based cloud platforms, and manages global marketing partnerships. Saptarshi is also a best-selling non-fiction author, known for the book "Sourav Ganguly: Cricket, Captaincy, Controversy," published by HarperCollins Publishers in 2015. Previous roles include Director of Marketing at TCG Digital, where Saptarshi developed and executed go-to-market strategies across various global regions, and Director and Marketing Delivery Head at Indegene Life System, where responsibilities encompassed driving digital transformation in multi-channel marketing. Saptarshi holds an MBA in Marketing and IT from Bharathidasan Institute of Management and a Certificate in Digital Transformation from MIT Sloan School of Management.