Lindsey Lawless

Lindsey Lawless serves as the Director of Digital Marketing at Hayward Holdings, Inc. since September 2021, where leadership in digital transformation and management of a specialized team is emphasized. With a background as Co-Founder of WakesurfCLT since May 2019, a company dedicated to wakesurfing experiences, Lindsey also held significant roles at Samsung Electronics America, where oversight of a major online sales platform for home appliances occurred, and Sherwin-Williams, focusing on digital strategy for major brands at Lowe's. Previous experience includes digital marketing and brand management positions at Lowe's Companies, Inc. and Stanley Black & Decker, Inc., combined with early roles in sales, marketing, and event photography. Lindsey holds a Bachelor of Commerce and Administration in Marketing and International Business from Victoria University of Wellington.