James Vardakis

Regional Marketing Manager, The Americas
at HBX Group

James Vardakis is an experienced marketing professional with a diverse background in the travel and hospitality industry. Currently serving as Regional Marketing Manager for the Americas at HBX Group since June 2018, Vardakis has a strong history in developing and executing marketing strategies, overseeing digital campaigns, and collaborating with cross-functional teams. Prior experience includes positions such as Travelbound Content & Trade Executive at GTA and Marketing Manager at CIE Tours International, where Vardakis successfully planned consumer campaigns and maintained brand messaging. With a Bachelor of Arts in English Language and Literature from Fairleigh Dickinson University, Vardakis combines creative content development with analytical skills to drive brand engagement and client satisfaction.

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