Val Kaplan Zapata

Chief Marketing Officer at Headspace


In this role, Zapata leads a cross-functional marketing team with shared responsibility for acquisition, conversion, and retention. Zapata most recently held the role of Vice President of Growth Marketing for Hulu where she led growth marketing efforts across the full subscriber lifecycle, including media, acquisition, lifecycle and analytics. During her tenure she helped drive record-breaking subscriber growth for the streamer, more than doubling their subscriber base in under three years. Prior to Hulu, she led growth efforts for both direct-to-consumer and media businesses. Zapata built the business development function at Helix Sleep, an e-commerce mattress company, and worked on market operations and monetization at Instagram. Zapata holds an MBA from Harvard Business School and a degree in Economics and Literature from Duke University.



  • Chief Marketing Officer

    April, 2021 - present

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