Bianca Michilena Tavares

Bianca Michilena Tavares is an accomplished brand manager with extensive experience in leading communication strategies for major brands, particularly in the beverage industry. Currently serving as the Communication Lead for Heineken® in Spain at The HEINEKEN Company, Bianca is responsible for the development and execution of all ATL communication campaigns to enhance brand relevance and engagement. Previous roles include Associate Brand Manager for UEFA EURO2020 and Desperados, where Bianca successfully managed integrated marketing campaigns and local activations. Earlier experience includes positions at Campofrío, L'Oréal, and The Coca-Cola Company, focusing on marketing analysis, product management, and cross-functional collaboration. Bianca holds a Master’s Degree in Market Research and Consumer Behavior from IE Business School and dual Bachelor’s Degrees from Insper Instituto de Ensino e Pesquisa and Luiss Guido Carli University.