Simon van Gulik

Simon van Gulik is an experienced sales professional currently serving as Field Sales Manager at Gulden Krakeling BV since January 2023, where responsibilities include driving and adjusting the commercial strategy in collaboration with marketing and being part of the commercial management team. Prior to this role, Simon has been with The HEINEKEN Company since January 2017 as a Retail Account Manager for Vrumona, focusing on activating shopper marketing activities and identifying local opportunities within the fresh beverage category. Simon's career began at Vrumona in January 2008, where roles included Retail Representative for the Utrecht region and Trade Marketing, along with coaching a team of merchandisers. Earlier experience includes a position as Merchandiser at CPM Nederland and various roles in retail management at C1000 and Albert Heijn. Simon holds an MBO degree in Economics from Amersteijn Amersfoort and additional qualifications from Hogeschool NCOI and NIMA.