Heineken

Dawn Zhao is an experienced branding and marketing professional with a strong background in strategic management across various industries. Currently serving as the Head of Brand at The HEINEKEN Company since January 2022, Zhao oversees brand management for China and previously held the position of APAC Projects Director, focusing on integrated campaign development. With prior roles including Head of Branding & Activation at METRO Commerce Group and Senior Vice President at Cosine China-Omnicom Group, Zhao has demonstrated expertise in branding, strategic planning, and market communications. Notable early career positions include Director of Marketing & Customer Service at Perdue Farms Inc. and Senior Sales Manager at Tecway International. Zhao holds a Master’s Degree in Linguistics & Applied Linguistics from Dalian Maritime University and a Bachelor's Degree in English from Harbin Institute of Technology.

Org chart

Teams

Offices