Giota Beka is an experienced professional in customer experience, marketing, and project management, currently serving as Customer Experience Manager at HELLENIC PETROLEUM Group of Companies since March 2022. Previously, Giota worked as CRM & Loyalty Manager at QIVOS and as a self-employed Project Manager, where key responsibilities included the launch of a nonprofit organization focused on conscious consumption and environmental protection. With a solid background as Marketing & CRM Manager at FOKAS, Brand Manager at General Mills, Product Manager at OPTIMA S.A., and Assistant Product & Export Manager at Hellenic Quality Foods S.A., Giota has a proven track record in managing product portfolios, implementing marketing strategies, and coordinating promotional activities. Academic qualifications include an MSc in Management Science & Operational Research from Warwick Business School and a BSc (Hons) in Business Studies, Marketing from City University Business School.