Jun Xu

CEO, China at Hill+Knowlton Strategies

Jun Xu is the CEO, China at Hill+Knowlton, with responsibility for H+K’s strategy and performance across the region. Most recently, he was Chairman and CEO for Greater China at MSL, where he led the firm’s operational and strategic development for the region. Prior to MSL, he was Vice President of Sustainable Business & Communications for Unilever North Asia, where he helped activate the Unilever Sustainable Living Plan (USLP) as a strategic growth driver for the region. Xu also spent nearly 15 years at DuPont, progressing through a number of general management and communication leadership roles. He served as General Manager of DuPont China in Shanghai, and subsequently as corporate communications lead for all of Asia Pacific. Earlier in his career, Xu spent nearly a decade with Burson-Marsteller, starting as the firm’s first local hire in mainland China, and advancing through a series of assignments across Asia Pacific.


  • CEO, China

    Current role

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