Firas Ammar

Firas Ammar is an experienced marketing and sales professional with over two decades in the construction industry. Currently serving as Regional Marketing Manager at Hilti Group since February 2012, Firas has held various leadership roles, including Sales Director for UAE and Area Sales Manager, achieving a sales CAGR of +12 during tenure. Firas previously worked at Bosch as Sales Project Manager, where responsibilities included managing distributor sales channels for key projects in the UAE, and started a career at Saudi Industrial Pipes as Sales Executive, managing sales for infrastructure and MEP construction companies in Saudi Arabia. Firas holds an Electrical Engineering Diploma from Industrial College, completed between 1993 and 1998.