Christine Chen

SVP, Marketing at Hinge Health

Christine Chen is the SVP of Marketing at Hinge Health. Christine has over 10 years of experience in marketing, business development, and product launches.

Christine started their career at Johnson & Johnson in 2010 as a Director of New Business Development. Christine was responsible for developing the go-to-market strategy for the Asthma and COPD franchises as well as conducting due diligence for 100+ opportunities. In 2012, they were sponsored for an assignment in Asia Pac to improve patient access and affordability for treatment of Dengue Fever and MDR-TB. As a result of their work, they were able to develop an innovative public/private partnership with USAID to accelerate appropriate use of novel multi-drug resistant TB treatment in India.

In 2013, Christine took on the role of Marketing Lead for the diabetes drug Invokana. Christine was responsible for the digital marketing strategy which included mobile & web development, peer-to-peer marketing, SEO/SEM, CRM, and newsletter creation. The Invokana launch was successful, exceeding $110M sales in the first six months.

Christine has been recognized throughout their career with several awards including Janssen Culture Team Lead (2016, 2015), Janssen Standards of Leadership Award (2015, 2013), and Janssen Diversity & Inclusion Award (2012).

Christine Chen has an MBA from The Wharton School, a MA in Organizational Psychology from Columbia University in the City of New York, and a BA in Neuroscience from The Johns Hopkins University. Christine is also a Trained Domestic Violence Crisis Responder from the Wayne Police Department.

Some individuals on their team include Andrew Freed - VP, Product Marketing, Jennifer Juo - Director, Content Marketing, and Min-jee Hwang - Director, Marketing. They are on a team with Jim Pursley - President, Lex Annison - COO, and Vincent Lim - Chief People Officer. Christine Chen reports to Daniel Perez, CEO & Co-Founder.

Links

Previous companies

McKinsey & Company logo
Johnson & Johnson logo
Independence Blue Cross logo

Timeline

  • SVP, Marketing

    Current role

  • VP, Marketing

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