Xiaoge Xiu

Xiaoge Xiu currently serves in Brand Management at Hisense Group, focusing on brand strategic planning, brand equity management, and leading major global marketing campaigns, including sponsorship of the World Cup. Prior experience includes a role as Sr. Brand Manager at Hisense International Co., Ltd, where responsibilities included organizing overseas exhibitions. Xiaoge Xiu began professional experience as an intern at the China International Consumer Electronics Show, having recruited volunteers and coordinated receptions for government officials. Earlier roles include a student worker position at the University of Mary Hardin-Baylor, providing assistance in a computer lab. Xiaoge Xiu holds a Master of Science in Marketing from the Naveen Jindal School of Management at UT Dallas and a Bachelor of Business Studies in Marketing from the University of Mary Hardin-Baylor.