Andreas Eriksson

Eriksson joined the group in February of last year as head of media relations. The executive was previously communications director for UNICEF Sweden and managing director at Patrikssonn Group. Stenvinkel has served as communications director for 23 years and will continue to serve as communications advisor to H&M chief executive officer Helena Helmersson, as well as the group on individual assignments. Eriksson will be replaced by Iñigo Sáenz Maestre, who is senior press officer. The management change is effective on Feb. 15.