Asif Ali

Chief Product Officer at Howsy

Asif Ali has extensive work experience in the field of product management and strategic products. Asif is currently serving as the Chief Product Officer at Howsy since January 2021. Prior to that, Asif worked at Bionic as the Head of Strategic Products from April 2019 to January 2021. Asif also held the position of Head of Product at Parkopedia from November 2018 to April 2019. Before joining Parkopedia, Asif served as the Product Director at Simplifydigital / Currys from February 2015 to November 2018. Their previous roles include Product Manager at Mimecast from July 2013 to February 2015, and various positions at BigHand, including Product Director, Head of Products, and Product Owner, from December 2008 to February 2013. Asif started their career as a Business Analyst at i2 Limited from May 2008 to December 2008, and further, they worked as a Business Analyst and Senior Tester at BigHand from June 2004 to December 2008. Asif's earliest work experience was as a Solicitor/Trainee Solicitor at Wedlake Bell from September 2001 to December 2003. Asif began their career as a System Tester at Hedson in 2000, where the exact dates are not provided.

Asif Ali started their education at the University of Leeds in 1996 and graduated in 1999 with an LLB Law (Hons) degree. Asif then pursued further studies at the College of Law in York from 1999 to 2000, where they completed the Legal Practice Course, focusing on Law.


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  • Chief Product Officer

    January, 2021 - present

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