John Scott is a seasoned Creative Director and Design Educator with over 20 years of experience in creative direction, digital innovation, and brand strategy. Currently serving as the Director of Digital Innovation & Creative at HOYA Surgical Optics, they lead brand storytelling and digital engagement, pioneering innovative methods such as vibe coding to enhance collaboration between creativity and AI. Having built award-winning campaigns for major brands and global agencies, John runs Hotshot Studio, which focuses on photography, content creation, and digital experimentation. Their educational background includes a Bachelor of Design from Sydney Graphics College and various online certifications.
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