David Contreras

David Contreras is currently the Head of North America Commercial Marketing, Personal Systems & Print at HP. Prior to this, they served as the VP of WW Demand Generation and Digital Marketing at Citrix from April 2016 to September 2018. In this role, they were responsible for marketing Citrix's $1B Cloud Networking and Security business unit. David developed an innovative campaign strategy to promote Citrix's differentiated value targeting IT, Networking and Security audiences in the enterprise, mid-market and SMB segments. David also led the development of 60 Content Kits and relaunched the Networking site within Citrix.com.

From March 2015 to April 2016, David served as the VP, WW Demand Generation, Field Marketing and Marketing Operations at A10 Networks. In this role, they were responsible for leading the development of a data-driven Integrated Marketing Framework to be used across Citrix to develop campaign strategy and execute integrated plans worldwide. This was the first time that all internal and geo teams were aligned to work under ONE campaign framework.

David Contreras has an MBA from Northwestern University - Kellogg School of Management and also completed an Executive Leadership Program at The Wharton School. Their focus is in Marketing, Finance, and Entrepreneurship.

David Contreras reports to Alex Cho, President - Personal Systems. Some of their coworkers include Rebecca Norlander - VP, Software - Personal Systems, Micah Choate - VP, Head of Global Personal Systems, and Brian Hartmeier - CFO & Global Head of Finance, Personal Systems.