Sidi Drissi currently serves as General Manager for Huda Beauty in the US and Americas, a position held since October 2024. Prior to this role, Sidi Drissi was President of bareMinerals and Buxom Cosmetics at Advent International from December 2021 to September 2024, while also chairing the Power of Good Advisory Board. Sidi Drissi's experience at Coty spanned several roles, including Senior Vice President for Kylie Cosmetics and Kylie Skin, where efforts focused on business development and integration post-acquisition, as well as leading the makeup brands and overseeing the hair business unit. Prior positions include Global Vice President at Henkel for hair styling brands and various marketing roles at Beiersdorf and L'Oréal. Educational qualifications include an MBA in Marketing & Strategy from Université Paris Dauphine - PSL and advanced management and digital leadership programs from IESE Business School and Google.
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