Bianca West

Bianca West is an accomplished creative professional currently serving as Vice President and Creative Director at Hudson Valley Credit Union since September 2024. In addition, Bianca has been the Creative Director for brand development and marketing at 21degreeswest.com since April 2019, where work was recognized by Pressboard as Best Branded Content in Finance Q121. Previous roles include Art Director in Corporate Marketing at BNY Mellon, and positions at Mission Athletecare, Discovery Inc., and The Coleman Company, where responsibilities spanned creative design, marketing, and production. Early career experiences included roles as an Advertising & Events Coordinator at Massage Envy Boulder, a Toyota Account Coordinator at Saatchi & Saatchi, and internships in design and production at Denver Magazine and VeloNews. Bianca holds a degree in Humanities with a focus on Art History and Advertising from the University of Colorado Boulder.