Kerri Pedersen

For over a decade, Human-ology has been at the forefront of quantifying and longitudinally tracking deeper human values and emotional priorities. With the increasing degree of change prevalent around the world, we’ve been tracking the deeper shifts that are underpinning consumer attitudes, behaviors, and decision-making – change that is happening to a much greater degree than we saw just five years ago. With our proprietary Passion Points™ instrument and tracking model, clients like Google, LEGO, and PepsiCo are able to pinpoint where their most important humans are at any given moment, identify near-term growth opportunities, and surface significant shifts or emerging white spaces early on. Our subscribers benefit immediately from the vast dataset we’ve amassed over the years, but also have the opportunity to conduct custom quantitative interrogations tailored to their specific business needs, and track changes in priority cohorts or categories and brands. This unique combination of existing data, custom analysis, and trackability over time helps ensure our clients stay lockstep with evolving human priorities so that their brands can remain highly relevant, emotionally connected, and positioned for growth at every turn.