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Thomas Schemera

EVP, CMO & Head of Customer Experience

Thomas Schemera was named Executive Vice President, Chief Marketing Officer and Head of Customer Exeperience in February of 2021. Schemera joined Hyundai Motor in 2018 as the head of the high-performance vehicle and motorsport division and then became head of the product division. In these roles he oversaw the development of Hyundai Motor's product lineup, including N Brand. Some of this oversight continues in his new role, as Hyundai's customer experience division will now incorporate management of N Brand and the motorsport sub-division.


Schemera has decades of experience in automotive sales and marketing. Prior to joining Hyundai, he served in multiple positions at BMW in Germany and China, including his role as vice president of sales, marketing and driving experience at BMW M from 2009 to 2014.


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Roles at Hyundai Motor Company

  • EVP, CMO & Head of Customer Experience

    Current role


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