Viktoriia Edri

Viktoriia Edri is a Talent Marketing Delivery Lead at IBM, where they design and execute innovative talent marketing and employer branding strategies to attract top-tier talent for IBM Consulting. Holding a Master of Business Administration from V. N. Karazin Kharkiv National University, Viktoriia leads a team of five marketing specialists, focusing on organic social media, email campaigns, and digital marketing strategies. They have achieved significant milestones, including reducing IBM Consulting's global cost per hire and increasing social media engagement, while also earning multiple accolades for their teamwork and dedication. Prior to their current role, Viktoriia gained experience in legal settings as an intern and assistant.