ICA Gruppen
Daniel Gustafsson is an experienced professional in the retail media and advertising technology sectors. Currently serving as the Retail Media Technology Manager at ICA Gruppen since June 2023, Daniel leads the technical development of the Retail Media network, focusing on infrastructure and data capabilities. Previously, Daniel was a Platform Solutions Consultant at Adform, providing guidance to clients on optimizing the use of the platform for their advertising needs. Daniel's earlier roles at Mediabrands included Technical Solutions Specialist and Senior Digital Operation Specialist, where responsibilities ranged from designing technology solutions to managing digital advertising campaigns. Daniel holds a Kandidatexamen in Media and Communication Studies from Södertörn University.
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