Bobby McGuinness

Bobby McGuinness is a seasoned digital marketing professional with extensive experience in developing and executing comprehensive digital strategies. Currently serving as the Online, Digital and Social Marketing Lead for IDA Ireland, Bobby oversees website development, digital advertising, and content creation to enhance the organization's digital presence. Prior roles include Outreach Worker at Prosper Fingal, where support services for adults with intellectual disabilities were provided, and Senior Digital Executive at WelTec, leading digital strategy and website development. Bobby's career also features positions at NZTC International, ZEALANDIA Ecosanctuary, and the Irish Hotels Federation, demonstrating a strong background in integrated marketing, SEO, and content marketing. An educational foundation includes an M.A. in Public Relations from Technological University Dublin and a B.A. in English, Media, and Cultural Studies from Dún Laoghaire Institute of Art, Design and Technology.