Digital security company Identiv, Inc. has named Leigh Dow as its new Vice President of Marketing. In the newly-created role, Ms. Dow will help to deliver on the company’s vision to become a leader in tech solutions for security, safety, and identity management.
"Leigh is bringing her talents to Identiv at an incredibly important moment, when it is critical to have marketing expertise embedded in the leadership of our business," said Identiv CEO Steven Humphreys. "Her experience establishing relentless, trendsetting, and market-leading awareness and revenue-generating marketing programs will be a significant asset to our business. Her domain experience with tech leaders like Honeywell and Intel, and her knowledge of the challenges faced by government and corporate markets, make her the ideal candidate to lead our marketing initiatives."
Ms. Dow is highly experienced in developing media and marketing strategies, and has held senior marketing positions at companies including Honeywell and Intel. She comes to Identiv having been CEO at 48 West Agency, a marketing agency she founded and ran. She has been named Phoenix Business Journal's Most Admired Leader, and has won eight Public Relations Society of America Copper Anvil Awards, and 23 Phoenix American Marketing Association Spectrum Awards.
"This is a unique and challenging time for the security industry. I am looking forward to working with the entire team and our partners to drive business value and deliver solutions," said Ms. Dow. "The investments we have made in redefining how we go to market demonstrate our commitment to meaningful innovation in the marketing function. I look forward to working closely with Steve and the marketing team to help Identiv seize its growth opportunities and pioneer the future of security, IoT, and RFID solutions for our customers, our partners, and our employees."