Alexander Erofeev

Alexander Erofeev is a seasoned marketing professional with extensive experience in strategic marketing, business strategy development, and innovation. Currently serving as the Head of Business Strategy Development and Innovation at IDS Borjomi International since April 2019, Alexander previously held significant roles, including Head of Strategic Marketing at M.Video and Chief Marketing Officer at Kaspersky Lab, where key achievements included establishing global brand architecture and enhancing B2B lead generation efforts. Prior to Kaspersky Lab, Alexander held various positions at Nokia, OAO Lebedian, SAB Miller, and Gillette, demonstrating a strong background in marketing management and market intelligence. Alexander holds a Master’s degree in Sociology from Saint Petersburg State University.