Mikel Jaurrieta Urrutia

Mikel Jaurrieta Urrutia is a seasoned marketing and communication professional with extensive experience in the technology and winery sectors. Currently serving as the Director of Marketing and Corporate Communication at IKUSI since February 2011, Mikel specializes in digital transformation through technological integration and engineering services, working closely with clients to enhance their business operations. Prior to this role, Mikel held various marketing positions at Domecq Bodegas from July 2004 to February 2011, where responsibilities included developing marketing plans and managing budgets for brands such as Azpilicueta, Ysios, and Alcorta. Mikel holds a degree in Commercial Management and Marketing from the Escuela Superior de Marketing de Gipuzkoa, obtained between 1999 and 2004.