Andreas Nørmark Heden

CRO Consultant at IMPACT

Andreas Nørmark Heden is a CRO Consultant at IMPACT. Andreas has also worked as a conversion optimisation specialist (CRO) and an ecommerce manager.

Andreas has a background in data and analyses. Andreas has helped different departments with data and analyses, and has become the superuser on Amplitude (a web analytics tool). Andreas has also been responsible for statistical and business assessment of A/B tests on digital platforms, researching user behaviour and business impact in relation to platform optimisation, and collaborating with user research and marketing for knowledge sharing and assisting with analyses. Andreas has also been part of larger user research projects regarding core customers, and has been a sparring partner to engineers on data related issues.

At their previous job as an ecommerce manager at LikeLondon ApS, Andreas was responsible for the online sales of the company. Andreas increased online sales by 15% in their first 3 months through effective marketing and by optimising the website for better conversion rates.

The educational career for Andreas Nørmark Heden starts with a degree in cand. merc. marketing from Aarhus BSS - Aarhus University. Andreas then goes on to earn a degree in sociale kompetencer, selvforståelse from Ollerup Gymnastikhøjskole. After that, they complete their HHX in Økonomi from Silkeborg Business College. Finally, they earn their Masters in Marketing from Aarhus BSS - Aarhus University.

Andreas also has certifications from CXL in Voice of customer data, A/B testing mastery, Advanced Experimentation Analysis, Applied neuromarketing, CRO agency masterclass, CXL Certified Optimizer, Digital Psychology & Behavioral Design Training, and Statistics for A/B testing.

Some of their coworkers include Annika Jakobsen - CPO, Jens Mikkelsen - COO, Management Consultant & Partner, and Torben Vejen - Partner, co-CEO, IMPACT EXTEND. Their manager is Kasper Holst, CEO, Management Consultant & Partner.

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Timeline

  • CRO Consultant

    Current role

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