Tom Zawacki

Tom Zawacki manages digital strategy and product innovation for Data Axle. He leads the vision, planning, development, and execution of next-level solutions that provide transformational results for the company’s client base.

Tom is an accomplished business leader, motivator, and innovator with 25 years of experience in digital marketing. Prior to Data Axle, Tom was Senior Vice President of Corporate Strategy/Innovation & Commercial operations for Rocket Fuel, Inc. During his time there, he led several business, innovation, and client strategy teams and helped to secure multimillion-dollar partnerships with Fortune 500 clients across key verticals such as CPG, Auto, Finance, Travel, and Technology. He also headed up an industry-first integration between Rocket Fuel artificial intelligence and IBM Watson.

In 2015 Tom was named Strategic Partner of the Year by Mazda. He was named TIME Magazine/CNN Website of the Year in 2007, and 1998 Internet Marketer of the Year. Tom holds a BA in Anthropology from Princeton University.