Sukhy Bachada

Sukhy Bachada is a seasoned communications professional with extensive experience in global media relations and strategic communications across various sectors, including life sciences, healthcare, and media. Currently serving as Senior Vice President of Global Media Relations at Inizio Evoke, Sukhy leads media strategy to elevate brand visibility and align communications with business objectives. Previous roles include Vice President of Global Media, International Media Director, and Executive Editor at TRT World, where Sukhy drove high-impact editorial strategies and managed complex stakeholder relationships. Additionally, as a Board Trustee for Versus Arthritis, Sukhy contributes to strategic planning and governance. With a robust educational background in Broadcast Journalism and Politics, Sukhy's career spans over two decades, marked by significant successes in media relations, crisis communication, and brand advocacy.