Robyn Shanks-McInnes is a seasoned Marketing Operations Leader currently serving as the Sr. Manager of Digital Marketing & Operations at Insight, where they focus on marketing automation and HubSpot management. Previously, Robyn held various roles, including Senior Digital Editor at Chatelaine and Web Marketing Insights Analyst at PointClickCare. With a strong foundation in analytics and cross-functional collaboration, Robyn has also contributed to notable brands like FASHION Magazine, iVillage, and Rogers Communications. They possess extensive experience in data analysis and process optimization within the marketing sector.
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