Scott Lee

Managing Partner at InSites Consulting


Scott Lee is the Managing Partner at InSites Consulting. Scott has over 9 years of experience in the field of marketing and research. Prior to joining InSites, Scott was the Chief Client Officer - Asia Pacific for ABN Impact, where they led the top client management practice across 7 markets. Scott has also worked as the Executive Director for Cimigo, where they were voted Best Independent Research Agency by Marketing in Hong Kong in 2010 & 2011. Scott is an expert in consumer psychology, behavioral economics, and storytelling, and has helped numerous brands in banking, finance, insurance, telecoms, and retail to better understand their consumers and develop more effective marketing strategies.

Scott Lee has a Master of Arts in Psychology from the University of Cambridge. Scott also has S and A levels in Biology, Chemistry, Physics, and 11 GCSEs from Ipswich School. In addition, they have certification from Vlerick Business School in People Skills, Marketing, Finance, and Strategy.

They work with Quentin Ashby - Head of Client Services, Erica van Lieven - Managing Director Australia, and Annelies Verhaeghe - Managing Director, Romania. Scott Lee reports to Kristof De Wulf, Managing Partner, CEO.


  • Managing Partner

    Current role

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