Lina Adolfsson

Lina Adolfsson is an accomplished executive with extensive experience in digital development, e-commerce, and business operations. Currently serving as CEO and Managing Director for Nordics at Interflora Sverige since October 2025, Lina has previously held key positions at H&M Group from September 2014 to October 2025, including Head of Digital & E-Commerce for H&M Franchise and Global Business Development Manager. In these roles, Lina was instrumental in launching numerous online platforms across diverse markets and implementing strategic business initiatives. Prior experience includes roles at L'Oréal as Retail Product Manager for Lancôme, a Consultant at PwC, and positions at IKEA and in restaurant management. Lina holds a Master's degree in Finance from the Gothenburg School of Business, Economics & Law and a degree in Spanish from Academia Columbus in Costa Rica.