Adam Daniels

Chairman & CEO of IAG Loyalty at International Airlines Group


Adam joined Avios in October 2018 as Chief Commercial Officer

Prior to joining Avios, Adam was Chief Commercial Officer at BA for three years (2015-2018). He also held positions of Chairman of British Airways Holidays, board member of City Flyer and a board member of Avios Group Ltd.

In that role Adam oversaw British Airways' worldwide commercial activity including marketing, pricing and revenue management, distribution strategy, website, call centres and digital strategy, the worldwide sales force and the Frequent Flyer Programme.

Having joined in 1992 on the BA Graduate scheme. Adam worked in Operations and Airport Customer Services at BA before moving to Commercial, he was part of the team that started and held several other key positions including Head of Call Centres, Head of UK Leisure Sales and Head of Revenue Management.

Before joining British Airways Adam spent a year in Australia after graduating from Durham University with a BA in History and Politics.


  • Chairman & CEO of IAG Loyalty

    Current role

  • CEO of IAG Loyalty

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