Eric Banks

Senior Brand Manager at Intrinsic Brands

Eric Banks has held various roles in the corporate and scientific research sectors since 2006. Eric began their career as a Scientific Researcher at Northern Kentucky University and Cincinnati Children's Hospital Medical Center, where they performed independent and faculty-directed research involving cave microbiota and their impact on macro and micro environments. Eric also worked as the Lab Manager, training and supervising students and post-docs, managing lab supplies and budgets, and developing and maintaining relationships with external labs and universities. In 2010, Banks joined Procter & Gamble as a Marketing Professional, where they led product demand creation through partnership with sales across key top-level marketing campaigns with onsite and offsite media drivers. Eric also created a new process to optimize coupon strategy leading to $500K incremental sales in the first quarter of trial in key category. In 2019, Banks moved to Nestlé as a Brand Manager. In 2020, they joined REI as an Operations Professional. Currently, they are working as a Brand Manager at Intrinsic since 2021.

Eric Banks obtained their MBA in Business Administration and Management, General from Xavier University between 2011 and 2013. Eric then obtained their BS in Biological Sciences from Northern Kentucky University between 2004 and 2008. Eric also obtained their BA in French from Northern Kentucky University between 2002 and 2004.

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