Lara Balazs

Chief Marketing Officer, and General Manager, Strategic Partnerships at Intuit

Lara Balazs is a global marketing executive with a proven track record of building world-class businesses and brands. She has held multiple marketing leadership roles at companies such as Amazon, Visa, Nike, Gap and General Mills. Currently, she is the Chief Marketing Officer of Intuit, the maker of the financial solutions of QuickBooks, TurboTax and Mint. She is responsible for global marketing and communications in support of Intuit’s mission to power prosperity for customers around the world. Before joining Intuit, Lara was Vice President, Worldwide Prime and Amazon North America Marketing, where she was responsible for driving growth of the Prime membership program globally, running all paid, owned and earned channels to optimize go-to-market performance. She also led end-to-end marketing for Amazon across channels and categories for the North America region. Prior to Amazon, Lara held a variety of roles at Visa including Senior Vice President, head of Visa North America Marketing. In this role, she was responsible for all aspects of marketing in Visa’s largest revenue-driving region. As a key driver in Visa’s transformation to digital payment leadership, Lara oversaw marketing and communications for all digital product launches including Visa Checkout and Apple Pay. At Visa, she also led global marketing strategy and planning, global product marketing and innovation marketing. Lara holds a Pre-Law undergraduate degree from the University of Washington, from which she graduated magna cum laude with Phi Beta Kappa distinction. She has an MBA from Kellogg Graduate School of Business at Northwestern University.
Related people
Daniel Incandela
Janine Pelosi
Bobby Patrick
Chris Capossela
Monica Long
Julie Liegl
Dariusz Paczuski
Jon Fee
Sara Varni
Alan Marks
Ann Lewnes
By clicking "Continue" or continuing to use our site, you acknowledge that you accept our Privacy Policy and Terms of Use. We also use cookies to provide you with the best possible experience on our website.