Rafael Rodriguez

Rafael Rodriguez is a seasoned marketing professional with extensive experience in both digital and traditional marketing. Currently serving as a Senior Marketing Analyst at Invel - Goen3 Ind Com Art Saúde Ltda since April 2019, Rafael specializes in identifying and analyzing KPIs to enhance marketing strategies, with a strong proficiency in advanced SEO techniques and effective management of Facebook and Google Ads. Prior experience includes a role as Art Director at Grupo Bem Barato, overseeing visual communication for 11 stores and executing marketing campaigns across various media platforms. Rafael initially joined Invel as a Marketing Analyst from 2015 to 2018, focusing on digital marketing efforts, content creation, and campaign management. Earlier in the career, Rafael worked as a Sales Assistant at MMC Metal do Brasil, gaining valuable customer interaction experience. Rafael holds a degree in Publicidade, Propaganda e Marketing from Universidade Paulista and a certification in Graphic and Editorial Design from Impacta Tecnologia.