Cassandra Ramos

Manager, Commercial Strategy And Activation

Cassandra Ramos is a skilled professional with experience in commercial strategy, planning, and client engagement. Currently serving as Manager of Commercial Strategy and Activation at IPG Mediabrands since November 2025, Cassandra previously held the role of Senior Associate of Planning and Planning Associate at UM Worldwide from October 2023 to November 2025. Additional experience includes various roles in the hospitality and entertainment sectors, such as Greeter at Hillstone Restaurant Group and as an Entertainer at A Dream Is A Wish Parties LLC, where managerial responsibilities included payroll and scheduling. Previous internships at Initiative, Brookside Artist Management, and Ronald McDonald House New York provided valuable insights into communication strategies, artist management, and human resources. Cassandra holds a Bachelor of Arts in Communication and Media Studies from Pace University, completed in 2023.

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