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Kathy Coover

Co-Founder and Executive Vice President

Kathy Coover is well-known in the industry as one of the Most Influential Women in Direct Selling. Her career spans more than 25 years and includes achieving her goal of becoming the top income earner at three separate network marketing companies. In 2002, she decided to join forces with her husband, Jim, to form Isagenix and has spent the last two decades helping countless families reshape their financial future and regain a healthier outlook on life. In 2015, the American Business Awards honored Kathy with its prestigious Woman of the Year award because of her unwavering commitment to always help others.


Having started her professional career as a dental hygienist, Kathy understands firsthand what it’s like to work 40-plus hours a week. It wasn’t until Jim suggested she try network marketing that she realized she could still financially contribute to the family household while also staying home with their son, Erik, who was a toddler at the time. It was then that she became passionate about sharing direct selling’s flexible work-life model with other women and families. Kathy’s personal mission is to be an advocate for women and empower all families to live their best lives.

Roles at Isagenix

  • Co-Founder and Executive Vice President

    Current role


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