Istituto Europeo di Design
Atahualpa Badillo is an experienced design professional currently serving as Head of Strategic Design at The Cocktail since April 2018 and as Director of the Máster de Digital Product and Service Design at IED Istituto Europeo di Design since January 2021. At The Cocktail, Badillo has held various leadership roles, focusing on strategic design, while also contributing creatively and consultatively through past positions at Garaje de Ideas and Common Sense. Badillo's expertise in digital strategy and innovation is further demonstrated by a diverse educational background, which includes advanced degrees in design thinking, interactive creativity, and strategic foresight from prestigious institutions such as the Royal College of Art and IED.
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