Beatriz Sousa

Beatriz Sousa is a skilled data analytics and AI professional with extensive experience in the fields of e-commerce, marketing analytics, and consumer insights. Currently serving as a Data Analytics and AI Senior Analyst at Itaú Unibanco since August 2023, Beatriz previously held multiple roles at GPA from August 2019 to July 2023, including Analytics and Insights Senior Analyst and Innovation Ambassador, where projects focused on automating e-commerce media management using AI. Earlier career experiences include positions as a Market Intelligence and Consumer Insights Analyst at Lab Consumer (Avon Cosméticos) and Marketing Analyst at 2trues, which involved comprehensive market analysis and strategic planning. Beatriz holds an MBA in Consumer Sciences Applied Consumer Behavior from ESPM and a Bachelor's degree in Business Administration from Uninove.