Iterable

Kristin Ferraro currently serves as the Director of Enterprise Sales at Iterable, focusing on cross-channel marketing solutions that enhance customer experiences. Prior to this role, Kristin was the Sr. Director of Account Management (Expansion Sales) at Attentive, where responsibilities included building a new account management organization and recruiting a team to align with revenue goals. Kristin's previous experience includes leadership positions at WordPress VIP, directing expansion sales and relationship management, and achieving significant success as a Sr. Account Executive at companies like GutCheck, SendGrid, and others. Kristin began the career in ticket sales and marketing within the sports industry, showcasing a strong foundation in sales and client relationship management. Kristin holds a BA in Public Relations from Northern Arizona University.

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